Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future.
Smart activity coaching. An enhanced Heart Rate app. Your favorite playlists right on your wrist. And a built-in altimeter. Introducing Apple Watch Series 3. Now you can be more active, motivated, and connected than ever.
ros love iMac. So when they asked us to build them a killer iMac, we went all in. And then we went way, way beyond, creating an iMac packed with the most staggeringly powerful collection of workstation-class graphics, processors, storage, memory, and I/O of any Mac ever. And we did it without adding a millimeter to its iconic all-in-one design. So everyone from video editors to 3D animators to musicians to software developers to scientists can do what they do like they’ve never done before. Introducing iMac Pro. A lean, mean dream machine.
iPad has always offered a uniquely simple yet immersive experience. And now with its expansive 12.9-inch Retina display, nearly double the CPU performance of iPad Air 2, and refined Multi‑Touch technology, iPad Pro adds another dimension to that experience. It’s not just larger. It’s an iPad that lets you be more creative and more productive — at a whole new scale.